As a start-up business, we reached out to Heriot-Watt Business School as we interested in learning more about how social media influencers could benefit LiverScan’s marketing efforts. We are delighted to be a new industry partner for Heriot-Watt Business School. The School’s mission is to lead the world in globally accessible, practice-oriented business education and research, and its students derive transformational benefits from real-world opportunities like those presented by LiverScan.

We currently have a project with their digital marketing masters students based in Edinburgh and Dubai who will create a research proposal explaining how they would use netnography to gather data on a particular social media influencer. In the next stage, students will conduct research and report the netnographic approach they used to gather information. To complete the project, students will present and critically discuss their findings, making recommendations for Liverscan’s approach to influencer marketing.

You can read the full article by clicking the link below.

LiverScan are excited about seeing the outcomes from this project and the potential future collaboration opportunities with Heriot-Watt Business School.